Mood Fall 2019.jpg

Personal

Personal

A line that captures the comfort of handcrafted clothing specific to you. Androgynous apparel for the outdoor creative.

Process

Mood Fall 2019.jpg

Mood

Personal encapsulates the comfort of wearing a piece of clothing that was handcrafted specifically for you. The combination of silhouettes and colors reflect the heart of both a creative challenger of societal norms and a passionate adventurer. Each hand stitched aspect was created with care.

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Target Market

This line is meant to appeal to those who challenge the status quo. They don’t believe gender is binary or that it’s anyone’s business but their own. They feel uncomfortable or “wrong” because of our society’s “rules”. These individuals know they are natural and deserve to feel as if they belong, because they do.

Characteristics:

-Twenties, West Coast, Androgynous, Bachelor’s Degree, Passionate, Adventurous, Casual Comfort, and Acceptance.